The Tigra brand is inspired by the energy of 1970s New York juxtaposed with European café culture, crafting a distinctively unique visual Identity. Illustrations are Inspired by Barcelona's Joan Miró, as the aperitivo bar and deli's brand identity exudes vibrancy with bold and playful visuals.

The bar's distinctive motif, featuring a moon and spoon illustration, serves as a nod to the eclectic all-day food offerings, while also subtly paying homage to the iconic New York nightclub scene.

The brand identity has a deliberate emphasis on vintage typography. Influenced by the timeless elegance of classic European design, Tigra's carefully created serif logo embodies the richness and tradition associated with both New York and European cafe aesthetics.