Introducing a whisky brand to capture new imaginations.

The vision for Fable Whisky was to create a captivating unique world of mystery and imagination, taking consumers on a journey of excitement and discovery.

Leading a very small team I brought the legend of The Ghost of Clanyard Bay story to life by crafting and carefully considering every detail of the brand. From name generation through to packaging design.

The first Fable story, known as Volume One, is a re-imagining of the Scottish myth, The Ghost Piper of Clanyard Bay, which was retold as an illustrated animation, featuring an eerie narration. The myth is broken into chapters based around a character or a scene. All the labels, including the ­title fonts, are handwritten to reflect the storytelling aspect of the brand.

Project created whilst working with gpstudio